School Of Applied Management, Punjabi University, Patiala
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 The University School of Applied Management (USAM) offers innovative industry integrated programmes to meet the needs of modern day business, service sector and manufacturing industry. The focus of five year integrated MBA is to prepare the students for an alternate career in business and industry of the 21st century. The main features of the programme is concentration on the sectoral areas like banking and insurance, financial markets, digital marketing, retail marketing, accounting, leadership and corporate enterpreneurship etc. The programme makes a difference in terms of skill development of the students, teaching pedagogy and evaluation pattern with main focus on continuous evaluation of the students. There is a provision of workshops on soft skills, personality development, communication skills, development of presentation skills of the students and also to emphasis on various interdisciplinary  subjects  like democracy governance, world history in 21st century and fundamentals of sociology to prepare them for the new age jobs of the present day global and domestic business.

NSE Collaboration with USAM

        The  department has collaborated with National Stock Exchange of India Limited to offer unique MBA (Financial Markets) FYIC programme which is a unique course linking academics with industry. The students of this programme have to study the management courses as well as National certifications in Financial Markets modules and NISM modules. The students get an opportunity to have eight NCFM certifications of NSE upto graduation level and in total more than fifteen NCFM & NISM certifications during whole course of MBA (Financial Markets). The students of MBA (Financial Markets) FYIC and MBA (Applied Management) FYIC have an option to exit the course after having attained graduation degree.  Various modules taught under it are:

Mutual Funds –Beginner module

Indian Financial Markets-Beginners Module

Commercial Banking in India

Fundamental analysis

Technical Analysis

Commodity Market Operation

Derivative Market Operation

Capital Markets Operation

Debt Market

Regulatory Framework of securities market

Insurance Module

Investment advisor level-I

Investment advisor level-II

Banking sector module

Mutual Funds Advance Module

Venture Capital Module

Department has also taken initiatives by collaborating with state bank of Patiala whereby research projects have been assigned to the department students to resolve some very crucial problems. These projects include resolving the problem of non performing assets of the SBOP and managing service quality of the bank to provide best financial services. Besides this there are some unique features of USAM that include:

      The programme is making a difference in terms of skill development of the students, teaching pedagogy and evaluation pattern with main focus on continuous evaluation of the students.

      There is a provision of workshops on soft skills, personality development, communication skills and the development of presentation skills of the students to prepare them for the new age jobs of the present day global and domestic business. 


{C}1.      {C}M.B.A. Five year integrated (Financial Markets) and M.B.A (Applied Management) Programme

Seats                                       : 80

Eligibility for Admission       : 10+2 with 50% Marks. Students who have passed NSE-CBSE joint    certificate in Financial Markets Management at 10+2 level shall be given 5% weightage in admission. 

{C}2.      {C}Ph. D.

Eligibility: As per Punjabi University rules and ordinances for Ph. D admission and 



      1.      Dr. Ritu Lehal, M.Com, M.Phil. Ph.D. (Professor)

      2.    Dr. Manjit Singh M.Com, Ph.D. (Professor & Head)

      3.      Dr. Kapil Sharma, MBA, Ph.D. (Assistant Professor)

      4.       Dr.Sarang Narula, MBA, Ph.D. (Assistant Professor)

      5.     Dr. Nidhi Walia, MBA(Finance), M.Com, Ph.D.(Assistant Professor)

      6.      Dr. Ravi Singla, MBA, M.Com, Ph. D. (Assistant Professor)

      7.      {Dr. Nimarta Mann M.Com, Ph. D. (Assistant Professor)

      8.      Dr. Harsimran Kaur, MBA, Ph. D. (Assistant Professor) (On contract)

      9.      Dr. Sulakshna Dwivedi, MBA, Dip. (T&D), Ph. D. (Assistant Professor)(On contract)

      10.  Ms. Bandhanpreet Kaur, MBA (Assistant Professor) (On contract)

      11.  Mr. Gagandeep Singh, M. Com (Assistant Professor) (On contract)


Faculty from other departments as per the course requirements is associated for the teaching of various courses in this program.

Faculty from other departments as per the course requirements shall also be associated for the teaching of various courses in this program.


Dr. Ritu Lehal (M.Com, M.Phil, Ph.D.) is presently Professor in University School of Applied Management at Punjabi University, Patiala (INDIA). She has 25 years of teaching and research experience at University level. She has more than 40 Research Papers to her credit in various referred journals including, Vinimaya, Business Analyst, South Journal of Management, NICE, Journal of Management etc. She completed a major Research Project titled, "A Comparative Study of Organisational Climate, Organisational Role Stress, Quality of worklife, Job Satisfaction and Managerial Effectiveness in Men and Women Executive in Punjab" in the year 2004, funded by AICTE. In 2008, completed another major Research Project titled, "Dynamics of Job Satisfaction in Female Teachers in Higher Education - A Study of Punjab and Chandigarh, funded by UGC. She has organised various seminars and conferences at national level, presented more than 10 papers in various seminars conferences. In 2010, her book titled, "People management in life Insurance corporation of India Recruitment and selection, Training and Development, Performance Appraisal," was published by LAMBERT Academic Publishing, Germany. She worked as Senior Warden, as additional charge, for all the six girls hostels for six years, from 2001-2007. She is presently a member of 'Women Cell' of the University for last 10 years. She has attended SAM and TOT workshops related to sensitization of women teachers in higher education. She has attended Soft Skill and Personality Development workshops organised by Infosys. She has takenover additional charge of Director, Women’s Study Centre from 1st January 2015. Under her directorship as a part of the social responsibility of educational institutions, WSC has adopted the village ‘Akalgarh’ to make it a model village in coming years. WSC is planning to initiate two major Research Projects on women oriented social concerns like problems of Kargil War Widows and Drug Abuse in Punjab. She can be contacted at


Dr Manjit Singh is presently working as Professor & Head in the University School of Applied Management and has 21 years of teaching experience in the field of Management and Commerce education at the university level. He has 65 research publications to his credit in the national and international journals. He has got an opportunity to work with foreign universities on a UNDP assignment for more than two years (2002-2004) and has served as Head of the Department at Kigali Institute of Science, Technology and Management, RWANDA. He was actively involved in Teaching, Research and Training at the international level. He has attended programs of UNESCO (Paris) on University Enterprise Management and has also attended a program on ‘Competitiveness and Strategy based on Harvard Business School case studies conducted by ‘Onthefrontier’ (USA). He has been associated with Curtin University of Technology, Australia as course facilitator for the Accounting and Finance courses. He has also been associated with Infosys for the Campus Connect program as soft skills trainer for B. Tech. and MCA students. He has participated and presented papers in more than 40 national and international seminars/conferences and has acted as Resource Person in various orientation and refresher courses conducted by various Universities in the region. Eight students have already completed Ph.D degree, eight more are pursuing doctoral research. He can be contacted at


Dr. Kapil Sharma is working as an Assistant Professor in this university from August 2006. He worked at USBS, Talwandi Sabo till March, 2011 and then joined as a faculty member in the department of University School of Applied Management in June 2011. He completed his doctorate in 2011 and was awarded the degree of Ph.D. in February 2012. He has attended few seminars, workshops and an orientation course, and has presented and published few papers in the various conferences and journals. Few candidates are also doing Ph.D. under his supervision. He can be contacted at


Dr.Sarang Narula is presently working as Assistant Professor in the University School of Applied Management. He has done his bachelor’s in Commerce from Punjabi University and Masters in Management from University of Pune. He has a total of nearly thirteen year experience which includes both of Industry and Teaching. He has worked for around six years in several organization which include best of Telecom & Insurance sector after having a stint in industry he has joined Punjabi University as Assistant Professor in Management and has been teaching both post graduate and under graduate classes since past ten years. He has attended as well as presented research paper at various National and International conferences. Currently few candidates are pursuing research under his guidance. He can be contacted at


Dr Nidhi Walia is working as Assistant Professor in University school of Applied Management. She has done MBA(Finance), M.Com and Ph.D from Thapar University, Patiala. She has also qualified UGC- NET exam in management. She has total fourteen year of teaching experience in the area of accounting and finance. Before Joining USAM, she has worked with Thapar University Patiala and Punjabi University Regional Centre, Mohali. Her areas of research are corporate financial management, financial economics and behavioral finance. She has published more than 30 research papers in various National/International conferences/Journals of repute. She is actively involved in updating her research skills and serving on editorial board of various reputed international Journals. She is also taking active participation in department’s placement and cultural activities. Currently six students are pursuing Ph. D under her guidance. She can be contacted at

Dr. Ravi Singla is Assistant Professor at University School of Applied Management, Punjabi University Patiala. He did his Ph. D. from this university in the area of Asset Pricing. He has qualified the UGC-NET exam, both in the disciplines of Commerce and Management. He has more than 17 years teaching experience in the field of Accounting & Finance and Management. Dr. Ravi has been with Punjabi University for six years. Before joining university he worked at Modi College, Patiala and Gian Jyoti Institute of Management & Technology, Mohali. In his current position, he teaches courses in Financial Markets. His research areas of interest are Corporate Finance, Capital Markets and Portfolio Management. He has several research publications to his credit in national and international reputed journals. Dr. Ravi has also presented many research papers in national and international seminars and conferences. One student is awarded Ph. D degree and eight more are pursuing doctoral research under his supervision. He can be contacted at

Dr. Nimarta Mann is presently working as an Assistant Professor in the University School of Applied Management after having attained her Doctorate in Human Resource Management in 2012 from Punjabi University. Her major field of specialization is Banking, Finance & HRM, and minor is E-Business, having attained her M.Com(E-Com.) (specialization banking and finance) from University Business School, Panjab University Chandigarh. She has published a book titled, “Stress Management- A Key to Improved Workplace Attitude”, Regal Publications in 2013, besides having published numerous research papers to her credit in journals of national and international repute. She has also presented several papers in International Conferences. She is actively involved in further research in human resource and other facets of management. Currently, five students are pursuing doctoral research under her guidance. She can be contacted at

Dr. Harsimran Kaur is presently working as Assistant Professor in the University School of Applied Management. She has done her masters in Management from Punjabi University, Patiala. Her area of specialisation is finance. She completed her Ph. D from School of Management Studies, Punjabi University Patiala in 2014. She has also presented / published several papers in the national and international seminars / journals. She can be contacted at


Dr. Sulakshna Dwivedi, currently Assistant Professor at University School of Applied Management, Punjabi University, Patiala. An Alumna of University Business School, Panjab University., Ph.D. ,M.B.A.(Hons.) with specialisation in Human Resource Management, and Diploma in Training and Development from Indian Society for Training and Development (ISTD), New Delhi. She qualified the UGC-NET (National Eligibility Test) thrice and was Senior Research Fellow at UBS, Panjab University, Chandigarh.  She started her career by serving a pharmaceutical company as Personnel Officer in 2002 and after a stint of two years she switched to academics and joined Rayat Institute of Management. She has to her credit corporate, teaching and research experience of ten years. She has successfully qualified Screening test for the post of Management Trainee in National Thermal Power Corporation (NTPC) and Satluj Jal Vidyut Nigam (SJVN) in the year 2005.Her areas of interests are Human Resources, Organizational Behaviour, Training and Development and Organizational Development. She has published many research papers in national/international journals and conferences including Vikalpa, Indian Journal of Industrial relations (IJIR), International Journal of Indian Culture and Business Management, Panjab University Research Journal (Social Science), etc. She has authored a book entitled, “Attrition in Indian BPO Sector - A Conceptual Study (ISBN: 978-3-659-51059-5). One of her core strengths include dealing with people at various levels through listening, talking and motivating them. She can be contacted at


Bandhanpreet Kaur working as Assistant Professor in Human Resources in the University School of Applied Management. Before joining the department she worked with various organizations in the Corporate and Education sector. She has over 6 years of experience. She has been instrumental in organizing various seminars and conferences in her previous assignments. Currently she is pursuing her Doctorate in the field of Human Resources. She has published papers on diverse topics related to Human Resource Management. She has keen interest in areas such as Job satisfaction, Quality of Work Life and Turnover Intentions. She can be contacted at

Gagandeep is working as Assistant Professor in School of Applied Management, Punjabi University Patiala, Punjab. He specializes in the area of Accounting and Finance and has qualified U.G.C. National Eligibility Test in 2008 in Commerce. Gagandeep is an M.Com. from Panjab University Chandigarh. He has about four years of teaching experience. He has attended several National Seminars. Mr. Gagandeep teaches Financial Accounting, Cost and Management Accounting, Business Taxation. He can be contacted at



Sr. No.

Name of Candidate

Name of Supervisor

Date of Award


Sarang Narula

Dr. Manjit Singh



Jaskiran Kaur

Dr. Manjit Singh



Manpreet Kaur

Dr. Manjit Singh



Lakhwinder Kaur

Dr. Manjit Singh



Rajinder Kaur

Dr. Manjit Singh







Sr. No.

Name of Candidate

Name of Supervisor


Registration Date


Ashu Saini

Dr. Kapil Sharma

Effect of Synergistic Advertisement Strategies on Indian FMCG Sector



Sugandha Chhibber

Dr. Manjit Singh

Corporate Disclosure Practices of Intangible Assets in India




Dr. Harpreet Kaur Kohli

A Study of Corporate Governance Practices on India



Pratibha Sood

Dr. Harpreet Kaur Kohli

Evaluation of E-Taxation System in India: A Study of Income Tax Department



Dolly Malla

Dr. Ritu Lehal

Human Resource Planning Practices and their effectiveness : A Comparative Study of Telecom Sector



Rishu Jain

Dr. Rohit Kumar

Customer Relationship Management Practices in Indian Automobile Industry



Tanveer Kaur

Dr. Kusum Lata

Entrepreneurial Aspirations of students of Professional Courses: An Empirical Study




Dr.Navjot Kaur

Performance Appraisal of Prime Minister Employment Generation Programme and its role in Women Empowrment: A Study of Punjab




Dr.Navjot Kaur

A Study of EVA and PFM Models in Shareholders Value Creation in  the Indian Textile Industry



Vineet Kaur Sandhu

Dr. Kusum Lata

Role of Emotional Intelligence, Resilience & Efficacy on Leadership Effectiveness of Maritime Officers (A Study of Indian Merchant Navy Officers)



Amandeep Kaur

Dr. Inderjit Singh

EVA as a Performance Measure in Indian Corporate Sector: A Study of Traditional and Modern Industries




Dr. Nidhi Walia

EVA as a Shareholders Value Creation Measure in Indian Corporate Sector: A Study of Pre and Post Financial Crisis Period



Jagmohan Goyal

Dr. Kapil Sharma

Marketing Practices of Higher Education System in Punjab: A Comparative Study of Public and Private Sector Higher Education Institutions



Satvinder Kaur

Dr. Nidhi Walia

Corporate Governance Practices and Stakeholders' Perception : A study of Indian Companies



Arun Aggarwal

Dr. Ran Singh Dhaliwal

Role of Organizational Politics in Explaining the Interactive effects of Leader - Member Exchange and Work Locus of Control on Organizational Justice




Dr. Manjit Singh

Islamic Finance Adoption and its Return Performance in Indian Corporate Sector



Deepti Gupta

Dr. Ritu Lehal

Consumer attitude towards Private Label Brands in Indian Apparel Industry




Dr. Manjit Singh

The Influence of Foreign Institutional Investors on Stock Market in India: An Empirical Study




Dr. Manjit Singh

An Empirical Study on factors affecting Knowledge Sharing Behaviour of IT Professionals



Pritpal Singh

Dr. Kapil Sharma

Marketing of Agriculture Finance in Bathinda District: A Comparative Study of Public and Private Sector Banks


Amanjot Singh

Dr. Parneet Kaur

Stock Market Linkages and Volatility Contagion: "An Empirical Analysis of the US Sub- Prime Crisis in Relation to the BRIC Countries"



Manvir Kaur

Dr. Rohit Kumar

Determinants, Trends and Management of Non Performing Assets of Indian Banking Sector



Dinesh Tandon

Dr. Nidhi Walia

A Study on Investors Perception Regarding Dividend Announcements, Share Price Volatility and Expected Return



Varun Abrol

Dr. Parneet Kaur

Financial Inclusion: A Study of Problems, Prospects and Impact Analysis



Pawanjot Kaur

Dr. Sarang Narula

A Study of Customer Relationship Management in Indian Aviation Industry



Supandeep Kaur

Dr. Kapil Sharma

Impact of Celebrity Endorsement on Consumer Buying Behaviour towards Branded Products



Himani Walia

Dr. Manjit Singh

Corporate Governance and Firm Performance: An Analysis of Ownership Concentration, Internal Control and Corporate Social Responsibility Practices of selected Indian Companies



Subina Syal

Dr. Nidhi Walia

Risk Behavior and Preferences in Investment Decisions: A Study of Women Investors of Punjab



Jatin Goyal

Dr. Harpreet Kaur

Performance Evaluation of Indian Pharmaceutical Industry using Data Envelopment Analysis



Marinal Gupta

Dr. Sarang Narula

Evaluation of Consumer Protection Legislations: A Comparative study of Punjab and Haryana



Parneet Kaur

Dr. Rohit Kumar                   Dr Manjit Singh

Service Quality Analysis and Drivers of Medical Tourism in India



Mohd. Shakeel

Dr. Manjeet Singh

Religiosity Effects as Predictors of Savings and Investment : A Study of Muslims in Punjab



Priyanka Arora

Dr. Sarang Narula

Measuring Service Quality Gaps for Saving Schemes: A Comparative study of India Post and State Bank of India in Punjab



Anil Kumar

Dr. Sarang Narula

Understanding Antecedents and Consequences of Burnout and Work Engagement in Officers : A Study of Haryana Police Department



Tanvi Mehta

Dr. Kusum Lata

Knowledge Management in Public and Private Universities: A Study of Punjab


Vikramjit Singh

Dr. Manjeet Singh

A Perceptual Study of factors affecting the Online Advertising in Service Sector


Satish Kumar

Dr. Ritu Lehal

Impact of Personality and Leadership Style on Managerial Performance: An Empirical Study of Defense Veterans


N Sriramesh

Dr. Manjit Singh

An Empirical Study of Factors influencing implementation of Knowledge Management in Corps of Electronics and Mechanical Engineering of Indian Army


Anu Jhamb

Dr. Rajeev Kansal                     Dr. Sanjay Kaushik

Impact of Psychological Contract, Emotional Labour, and Organizational Culture on Organizational Citizenship Behaviour: A Study of Select Banks



Dr. Harvinder Singh

Factors Influencing Success of Women in E-Entrepreneurship: An Empirical Study of Northern India


Jaspreet Kaur

Dr. Nidhi Walia

A Study of Financial Inclusion with special reference to Pradhan Mantri Jan Dhan Yojana


Kanchan Katial

Dr. Harpreet Kaur Kohli

Role of Financial Literacy in Financial Planning: A Study of Women in Punjab


Rajbir Singh Sethi

Dr. Upasna Joshi

Impact of Perceived Product Quality, Offered Price and Promotions on Customer Purchase Intention with special reference to E - Tailing


Ankit Garg

Dr. Harpreet Singh

Impact of ICT on the Performance of Small And Medium Enterprises evidence from Punjab, Haryana


Roshanpreet Kaur

Dr. Sarang Narula

IT-Enabled Supply Chain Management and Organizational Performance: Study of North India Manufacturing Sector


Navdeep Kaur

Dr. Sarang Narula

Employ Ability Skill Gap Analysis : A Comprehensive Study of Business Schools in Punjab



Aderaw Gashayie Ayaliew

Dr. Manjit Singh

Determinants of access to Microcredit in Ethiopia: A Study of Small Scale Farmers in Bahir Dar District



Gojjam Ademe


Dr. Manjit Singh


Factors Affecting Women Participation in Leadership and Management: A Study of Public Higher Education Institutions of Ethiopia



Abibi Dires


Dr. Manjit Singh


Determinants and Motivations of Pilgrimage Tourism in Ethiopia with reference to Amhara Region




Demis Alamirew Getahun

Dr. Ritu Lehal

The Relationship Between Leadership Style, Organizational Citizenship Behavior and Organizational Social Capital in Ethiopian Electric Power Corportion : A Study of Bahir Dar and Gondar city




Tesfay Kelali Gidey

Dr. Sarang Narula

Relationship Between Leadership Styles and Faculty Job Satisfaction at Public Higher Education Institutions in Ethiopia




Brhane Haileslassie Reda

Dr. Sarang Narula

Employee Motivaiton, Performance and Service Quality of the Non-Profit Public Organizations: A Study of Tigray State, Ethiopia




Yemane Gidey Gebrerlifael

Dr. Kapil Sharma

Service Quality, Customer Satisfaction and Customer Loyalty in Tourism Industry: A Study of Tigray, Ethiopia



Tezera Selamu

Dr. Ravi Singla

Intellectual Capital and Organizational Performance: A Study of Insurance Companies in Ethiopia



Phone:0175-3046330, 0175-3046331

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Name: Prof. Manjit Singh
The Head of the Department,
School of Applied Management
Punjabi University, Patiala,Punjab.

Pin -147002

Ph: 0175-304-6330

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