University School of Applied Management (USAM) was established in year 2011 with the sole aim to offer unique courses linking academia with industry. The department took lead and stood out as the first institution in the region to collaborate with the National Stock Exchange of India Limited (presently undergoing renewal process) to offer unique MBA Five Year Integrated Course in the specialised area of Financial Markets where the students get an opportunity to study NCFM modules along with the other courses at the graduation level and the post graduation level. Besides offering Five Year Integrated MBA Programme in Financial Markets the department also offers an opportunity to students to pursue Five Year Integrated MBA Programme in Applied Management. The prime aim of the department is to prepare students for diverse careers in business and industry of the 21st century. The programme makes a difference in terms of skill development of the students, teaching pedagogy and evaluation pattern with main focus on continuous evaluation of the students. There is a provision of workshops on soft skills, personality development, communication skills, and the development of presentation skills of the students. In addition to its flagship Five Year Integrated Programme the department also started Two Year Programme MBA (Financial Markets) in the year 2018 and the Two Year Programme MBA (Applied Management) in year 2022. The department also offers Ph D in Applied Management.